Over 15 Million loyal and avid aviation fans attended Air Shows in 2015. Shamrock’s longest active partner, Michael Goulian Aerosports, delivers value and values to a diverse base of corporate partners. Our collaboration has enabled blue chip brands such as Goodyear to market and sell products and services to air show and Red Bull Air Race fansumers. The best is yet to come as team #99 Goulian Aerosports competes on the global stage in the Red Bull Air Race via live events reaching 100,000+ and millions more via FOX Sports and other broadcast partners.
Shamrock leveraged long time relationship with the C-suite at Coca-Cola to bring on board as an Official Partner of the Invictus Games. Despite a short runway,
Shamrock cultivated and negotiated a healthy six-figure investment in addition to priceless promotion and product supply to thousands of wounded warrior competitors, families and volunteers.
Shamrock worked with SeaWorld Parks & Entertainment to transform and leverage a one dimensional food service relationship with Pepsi into an integrated marketing and business alliance with Coca-Cola. Over term of deal gross revenues are in the eight-figure investment level.
Capital One’s has a commitment to veterans which made them a perfect fit for a rewarding six-figure investment as an Official Partner of the Invictus Games. Despite a short runway, Shamrock worked with Capital One executive team to develop turnkey marketing platform targeting Invictus Games “friends & family”. Capital One leaned heavily on Shamrock to provide ideation and execution of proprietary platform “Capital One Investing for Good” campaign to drive engagement and card member giving to this powerful cause.
Shamrock's relationship with National Beverage Corporation gave us the opportunity to partner their up-and-coming brand, Rip It Energy Drink, with Powerboat P1. Rip It was looking for ways to get in the hands of our loyal “fansumers,” through authentic connections between fans and the brand. The beach lifestyle of P1 fans made this property even more appealing.
Shamrock and P1 not only delivered on-site sampling activations at each P1 event, we also cultivated an authentic AquaX team sponsorship, who is a disabled military veteran. Through the team sponsorship, Rip It is able to use their passion for supporting veterans and families to reach and engage with P1 fans.
One thing missing at a Rugged Maniac event was a dedicated nutrition center that could help runners at the finish line. Shamrock cultivated a relationship with Quest Nutrition to enhance the overall race day experience for participants. Quest was looking for ways to increase their customer base by becoming the top nutritional choice for people beginning their road to a healthier lifestyle.
Shamrock and Rugged Maniac delivered a turnkey activation and marketing platform that would get Quest products in the hands of hundreds of thousands of people on-site. Along with engaging social and digital media marketing, we created the Quest Nutrition Recovery Center that is staffed by athletic trainers, masseuses, and is full of new and favorite Quest Nutrition products for participants to try.
Shamrock was challenged to reposition the historic PBA property and deliver new corporate partnerships. In concert with the PBA, Shamrock determined appropriate partner levels & investments resulting in increased incremental revenues of mid-seven figures. Shamrock leveraged the validation of assets to secure a seven-figure agreement with insurance carrier GEICO.